Brand
Spotlight
See your business with fresh expert eyes.
- Get direction on what’s working, and what’s next.
- Pinpoint misalignment or friction.
- Receive in you strategic review in just 5 business days.
Sparkler Brand Spotlight
See your business with fresh expert eyes.
- Get direction on what’s working, and what’s next.
- Pinpoint misalignment or friction.
- Receive you strategic review in just 5 business days.
Your business has evolved, it’s time for your brand to catch up.
You’ve grown, refined your services, and expanded your vision.
But your business and brand feel harder to explain, you feel pulled in different directions, or are unsure how to move forward from a branding perspective.
So, before you invest time and money in that next marketing project, or just need a yearly realignment, it’s worth it to get clear on what to tackle next.
Core Areas Reviewed
After 15+ years of experience, these are the core areas we examin to see how your brand aligns with your operations and audience.
Positioning & Messaging
How clearly your brand communicates who it’s for, what it offers, and whether that message gives people confidence to move forward.
Visual Cohesion
A high-level review of your visual design from your logo, imagery, colors, fonts, style, and more so your audience recognizes you at a glance.
Website Structure (if applicable)
Does your website help people orient quickly, understand what to do next, work across multiple devices, have room to expand, and ultimately generate customers.?
Foundational SEO
Looking at your site’s structure, can search engines and AI find you? Are you taking advantage of free search and analytics tools?
Platform Positioning
How your social profiles and platforms support your business, and whether the energy you’re putting in is actually supporting your goals.
Cross-Touchpoint Cohesion
The overall, consistent experience your brand provides across all customer interactions that is crucial for building trust and loyalty.
Here’s what you’ll receive inside your Brand Spotlight:
Strategic Report
A brand framework to guide decisions. Get an expert perspective on visuals, messaging, and overall brand signal
- What’s working
- Where messaging breaks down
- Why it matters
Top Recommendations
Clear, ranked guidance on where to focus first, what can wait, and what to stop spending energy on.
Directional Guidance
Directional guidance on messaging, visuals, web & seo, platform positioning, and overall brand experience.
Optional: 30 minute one on one review
Walk through your report 1:1, ask questions, and get clarity on what comes next.
30-min Zoom call (+$100)
Turnaround
5 business days from when you submit your brand materials
Who this is perfect for
You’re an established business that’s grown, but your brand hasn’t caught up to who you are now.
You feel confident in your work, but explaining what you do or what clients you want feels harder than it should.
You’re not looking for more ideas, you’re looking for an analysis and path forwards.
You’ve DIYed your brand and marketing, and now want experienced guidance on what comes next.
You’re considering a website refresh, new social platform, new offer, or marketing investment and want to make the right decisions before spending time or money.
“I created the Brand Spotlight for thoughtful, passionate business owners who want to get clear on how their brand comes across and what to focus on next.”
— Sarah Eakins
Founder, Sparkler Design
How It Works
1. Purchase Your Brand Spotlight
Get your report with one click. You may also pre-book your one-on-one review.
2. Submit Your Materials
You’ll immediately receive a form to upload your brand info, assets, and share your goals.
3. Relax While We Review
We thoroughly review your materials to create your custom strategic report.
4. Receive Your Report
Within 5 business days, your Brand Spotlight will be emailed to you.
Optional: 30 minute in person walk through
Want to talk it through? Book a 30-min Zoom call to get personalized feedback (+$100).
What Happens After?
After your Brand Spotlight, you’ll have clear guidance on what matters most and what can wait.
Some clients use the report to move forward independently. Others continue into deeper work, such as a Company Blueprint or Brand Kit, website and system builds, social media or SEO optimization, or ongoing marekting support.
There’s no obligation to continue. The Brand Spotlight stands on its own as a focused strategic engagement.
Let’s get started!
Get your brand spotlight now, and you’ll walk away with a clear understanding of what matters most right now and what can wait.
- Price: $297
- 5 day turn around
- Optional 30-min 1:1 walkthrough: +$100
FAQ
Why is this only $297? What’s the catch?
There isn’t one.
The Brand Spotlight is intentionally designed as a focused, first-step engagement. It’s a way to get clear, expert perspective on what’s actually happening with your brand before committing to deeper work.
It’s priced to be accessible because clarity should come before big investments, not after. You’ll receive a complete strategic report that you can act on independently, with no obligation to continue.
What’s the turnaround time?
Five business days from when you submit your brand materials and intake form.
What do I need to provide?
After purchase, you’ll receive an intake form where you can share:
- Your website and key platforms
- Brand materials (logo, messaging, visuals)
- An overview of your business and goals
The more detail you can provide, the more precise and useful your report will be. But don’t worry, it doesn’t need to be perfect.
What if I don’t have a website or social media yet, will this still work?
Yes.
The Brand Spotlight isn’t dependent on having a fully built-out online presence. It’s designed to clarify your positioning, direction, and decision-making whether you’re refining what exists or preparing to build something new.
This would look like:
- Clarifying your core message
- Defining who you’re for
- Determining what to build first (and what to wait on)
The goal is the same: clarity before execution.
What happens during the optional Zoom call?
We’ll walk through your report together, clarify any questions, and make sure the recommendations feel practical and clear for your business.
You’ll leave with stronger confidence in what to prioritize, and whether it makes sense to implement on your own or continue into deeper work. There’s no pressure to commit to anything. The goal is clarity.
What if I want more help after the report?
If you’d like continued support, we can explore what makes sense based on your report.
That might include:
- A deeper strategic phase (Company Blueprint)
- A brand refresh or branding kit
- Website or system builds
- Selective ongoing support
There’s no automatic next step. The Brand Spotlight stands on its own, and if we continue, it’s because the direction is clear and it makes sense.
Brand Spotlight Form
The following form gives me the context I need to review your brand thoroughly and thoughtfully. The more detail you can provide, the more precise and useful your report will be. But don’t worry, it doesn’t need to be perfect.