Sparkler Brand Spotlight

A strategic brand review that gives clarity on what’s working, and what matters next.

See your brand with fresh, expert eyes and identify the decision that will make everything else easier.

  • Pinpoint where your brand is misaligned or creating friction
  • Get clear, prioritized direction so you stop spinning your wheels
  • Delivered in 5 business days
Book Now – Just $297

Your business has evolved. Your brand should make that clear.

You’ve grown. Refined your services. Expanded your vision.
But if your brand feels harder to explain — or harder to manage — than it should, it’s usually a clarity issue.

The Brand Spotlight helps you understand what’s working, where friction is creeping in, and what deserves your focus next.

This isn’t about starting over.
It’s about making smarter decisions from here.

What We Review and Where to Start

After 15+ years of experience, these are the core areas we examine together to see where a brand is breaking down — and why effort isn’t paying off.

The Brand Spotlight isn’t about optimizing everything at once.

It’s about finding the first point of friction, so your time, money, and energy are focused where they matter most.

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Positioning & Messaging

How clearly your brand communicates who it’s for, what problem it solves, and whether that message gives people confidence to move forward.
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Visual Cohesion (high-level)

Whether your visuals support trust and clarity — or quietly add friction to understanding your brand.
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Website Structure (if applicable)

Whether your website helps people orient quickly and understand what to do next — or asks them to self-diagnose before they’re ready.

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Platform Positioning

How your social profiles and platforms reinforce (or dilute) your core message — and whether the energy you’re putting in is actually supporting your goals.
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Cross-Touchpoint Cohesion

Whether your brand feels like a single, coherent system — or a collection of well-intended parts.
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Foundational SEO

Whether your foundations support visibility and understanding — without over-investing in tactics that won’t matter yet.

Here’s what you’ll receive inside your Brand Spotlight:

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Strategic Report

Key observations, what’s working, where clarity breaks down, why it matters, and what’s holding you back.

  • A brand clarity framework to guide decisions
  • Expert perspective on visuals, messaging, and overall brand signal
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Top Priority Recommendations

Clear, ranked guidance on where to focus first — and what to stop spending energy on.

  • What to address now to unlock momentum
  • What can wait until clarity improves
  • What’s unlikely to deliver meaningful return at this stage
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Directional Guidance

Directional guidance on messaging, structure, and focus — plus clarity on whether deeper work makes sense next.
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Optional: Review & Clarity Session

Walk through your report 1:1, ask questions, and get clarity on what comes next.
30-min Zoom call (+$100)

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Turnaround

5 business days from when you submit your brand materials

Who this is perfect for

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You’re an established service-based business or mission-driven organization that’s grown — and your brand hasn’t quite caught up to who you are now.

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You’ve DIYed parts of your brand or marketing, added things over time, and want clear, experienced guidance on what actually matters next.

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You feel confident in your work, but explaining what you do — or what clients should buy first — feels harder than it should.

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You’re considering a website refresh, new offer, or marketing investment and want to make the right decisions before spending time or money.

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You’re not looking for more ideas — you’re looking for clarity, focus, and a smarter path forward.

“I created the Brand Spotlight for thoughtful, passionate business owners who want clarity — not just in how their brand looks, but in what to focus on next.”

— Sarah Eakins, Founder, Sparkler Design

How It Works

Your Spotlight is as easy to get as it is empowering!

1. Book Your Brand Spotlight

Secure your spot with one click.

2. Submit Your Materials

You’ll receive an easy form to upload your brand info, assets, and share your goals.

3. Relax While We Review

We thoroughly review your materials to create your custom strategic report.

4. Receive Your Report

Within 5 business days, your Brand Spotlight will be emailed to you.

4. Optional: 30 minute in person walk through

Want to talk it through? Book a 30-min Zoom call to get personalized feedback (+$100).

What Happens After?

After your Brand Spotlight, you’ll have clear guidance on what matters most — and what can wait.

Some clients use the report to move forward independently. Others continue into deeper work, such as a Company Blueprint, website and system builds, or selective ongoing support.

There’s no obligation to continue. The Brand Spotlight stands on its own as a focused strategic engagement.

If your business has evolved and your brand hasn’t quite kept up, start here.

You’ll walk away with a clear understanding of what matters most right now — and what can wait — so your brand supports where you’re headed.

Book your Brand Spotlight and get clarity before your next move.

 

  • Price: $297
  • Optional 30-min 1:1 walkthrough: +$100
Book Now!
Brand Spotlight

FAQ

Why is this only $297? What’s the catch?

There isn’t one.

The Brand Spotlight is intentionally designed as a focused, first-step engagement — a way to get clear, expert perspective on what’s actually happening with your brand before committing to deeper work.

It’s priced to be accessible because clarity should come before big investments, not after. You’ll receive a complete strategic report you can act on independently, with no obligation to continue.

What’s the turnaround time?
Five business days from when you submit your brand materials and intake form.
What do I need to provide?

After booking, you’ll receive a short intake form where you can share:

  • Your website and key platforms
  • Brand materials (logo, messaging, visuals)
  • A brief overview of your business and goals

The more context you provide, the more precise your report will be — but don’t overthink it. I’ll guide the rest.

What if I don’t have a website or social media yet — will this still work?

Yes.

The Brand Spotlight isn’t dependent on having a fully built-out online presence. It’s designed to clarify your positioning, direction, and decision-making — whether you’re refining what exists or preparing to build something new.

If you’re earlier stage, the focus may shift toward:

  • Clarifying your core message
  • Defining who you’re for
  • Determining what to build first (and what to wait on)

The goal is the same: clarity before execution.

What happens during the optional Zoom call?

We’ll walk through your report together, clarify any questions, and make sure the recommendations feel practical and clear for your business.

You’ll leave with stronger confidence in what to prioritize — and whether it makes sense to implement on your own or continue into deeper work. There’s no pressure to commit to anything. The goal is clarity.

What if I want more help after the edit?

If you’d like continued support, we can explore what makes sense based on your report.

That might include:

  • A deeper strategic phase (Company Blueprint)
  • Website or system builds
  • Selective ongoing support

There’s no automatic next step. The Brand Spotlight stands on its own — and if we continue, it’s because the direction is clear and it makes sense.

Brand Spotlight Form

The following form gives me the context I need to review your brand thoroughly and thoughtfully. The more detail you can provide, the more precise and useful your report will be — but don’t worry, it doesn’t need to be perfect.