Leading Lubricant and Fuel Distribution Company

Marketing Strategy

Sparkler designs and implements a marketing strategy that executes business goals to the target audiences and provides a dependable and continually updated road map to reference action items and initiatives for all marketing efforts, including web design and user experience, social media, SEO, content creation, and consulting.

About the company

SOUTHERN CALIFORNIA’S ONLY FULL SERVICE PETROLEUM DISTRIBUTOR

Amber Resources services, solutions, technical support, and product inventory are unmatched industry-wide, with local delivery 24/7.

For over 90 years, our core principles have been the same – maintain the highest level of integrity in all of our business dealings and provide our employees with a great place to work.

Amber Resources Website

Website Design

Showcase services and corporate initiatives to support target audiences and business goals.

The scalable and flexible design effortlessly supports growth. SEO is built into the content and design and is optimized for user experience on any screen from the conference room to the mobile phone.

Initiatives

  • Showcase Amber Resources brand and maintain brand recognition of the companies it is comprised of.
  • Illustrate what sets Amber Resources apart from it’s competitors.
  • Ensure architecture  supports target audiences, and can be easily fine tuned as the market changes.
Social media management & optimization

Social Media Management & Optimization

  • Determine the Social Media platforms and Search Engine Listings most beneficial to the industry.
  • Establish and acquire social media properties for each division and acquired companies
  • Grow audience engagement with regular c
  • On going consulting and implementation of marketing campaigns
Search Engine Optimization

Search Engine Optimization

  • Optimize content for clearly defined target audiences
  • Establish Search Console and Analytics
  • Establish and optimize search engine business listings
  • Review reports and engage all marketing channels to further enhance SEO and ensure reach to target audiences

Copy Editing and Content Creation

Fine-tune content on the website, strategize photos, and write copy as needed for the website, social media and search engine listings.

Graphic Design

Branding design, including logos, and all print and digital materials, to have a cohesive design. Provide on-demand graphic design support company-wide, including creating videos, photo editing, and logos.