nationwide transportation company
corporate branding strategiest
Sparkler designs and implements a marketing strategy that executes business goals to the target audiences, and provides a dependable and continually updated road map to reference action items and initiatives for all marketing efforts.
About the company
Total Transportation Services (TTSI) is a leading nationwide transportation powerhouse with a reputation for cutting-edge sustainability inititiatives, technological savvy, and a stellar safety record. TTSI offers full-service drayage, regional trucking, warehousing, dedicated, and brokerage services that exceed customer service expectations.
Website Design
The TTSI website illustrates services and corporate initiatives to support target audiences and business goals. The large volume of content, growing acquisitions, and the impressive number of awards and news articles highlighting the company’s merits demanded a solid information architecture.
Scalable and flexible design effortlessly supports rapid growth.
Initiatives
SEO is built into the content and design and optimized for user experience on any screen. Business goals are periodically reviewed and adjustments are made.
The flawless information architecture directs users to where they want to go with a minimum of clicks.
Robust news section keeps the site up-to-date and fresh throughout the year – and aggregates TTSI in the news, awards, company culture, and press releases.
Social Media Management & Optimization
- Determine the Social Media platforms and Search Engine Listings most beneficial to the industry.
- Establish and acquire social media properties for each division and acquired companies
- Grow audience engagement with regular content
Search Engine Optimization
- Optimize content for clearly defined target audiences
- Establish Search Console and Analytics
- Establish and optimize search engine business listings
- Review reports and engage all marketing channels to further enhance SEO.
Content Creation
Develop content for the news section, social media, and print materials, including text, images, and video.
Graphic Design
Branding design, including logos, and all print and digital materials to have a cohesive design. Provide on-demand graphic design support company-wide.
Special Projects
Assist with special projects, including Sustainability Marketing, Press Releases, and Driver Recruiting.