non profit garden tour

cheif information officer

What began as a charitable donation of time to updating the website became a passion for inspiring others with the power of garden design and supporting a wonderful charity that helps women and children in crisis.

Sparkler guides the board on all technological decisions, from web and social marketing to security and services.

About the company

The Mary Lou Heard Memorial Garden Tour is a yearly, self-guided charity event held by the Mary Lou Heard Foundation, a California nonprofit organization dedicated to continuing Mary Lou’s life work.

Amber Resources Website

Website Design

The Mary Lou Heard Memorial Garden Tour website is scalable and flexible – supporting new yearly tours, dozens of garden portfolios, image galleries, and calls to action for donations and volunteering gardens.

Sparkler integrated valuable planning tools to help tour-goers find the gardens suited to their tastes, location, and time constraints (42 gardens in one weekend, oh my!), including a category sorter, interactive map integration, and a downloadable pdf guide.

 

Initiatives

SEO is built into the content and design and optimized for user experience on any screen, focusing on the mobile experience.

The flawless information architecture directs users to where they want to go with a minimum of clicks.

The monthly blog keeps the site up-to-date and fresh throughout the year – this is especially important because the tour is only a once-yearly event.

      Social Media Management

      • Guide social media growth on Facebook and Instagram
      • Engage audience and create a community
      • Manage advertising to promote the tour
      • Ensure pages are optimized and up to date

       

      Search Engine Optimization

      • Optimize content for clearly defined target audiences
      • Establish Search Console and Analytics
      • Establish and optimize search engine business listings
      • Review reports Search Console and Analytics to further enhance SEO.